Basic market research vs secondary market research

作者

  • Zainab Khan

##plugins.pubIds.doi.readerDisplayName##:

https://doi.org/10.25255/2306.8043.2021.9.3.60.64

关键词:

Market research, new business, entrepreneurs, customers, competition

摘要

Accurate market research is important for new businesses looking to understand the market environment of their market, their customers and their competitors. There are two important ways to obtain this valuable information: basic and secondary research, also known as field and desk research.

##plugins.generic.usageStats.downloads##

##plugins.generic.usageStats.noStats##

参考

A. G. Tekleab and N. R. Quigley, “Team deep-level diversity, relationship conflict, and team members' affective reactions: A cross-level investigation,” Journal of Business Research, vol. 67, no. 3, pp. 394–402, 2014.

American Academy of Arts & Sciences, Public research universities: Why they matter, 2015, https://www.amacad.org/multimedia/pdfs/publications/researchpapersmonographs/publicresearchuniv_whytheymatter.pdf.

American Association of Colleges of Nursing (AACN), Nursing faculty shortage, 2017, https://www.aacnnursing.org/News-Information/Fact-Sheets/Nursing-Faculty-Shortage.

F. McDermid, K. Peters, D. Jackson, and J. Daly, “Factors contributing to the shortage of nurse faculty: A review of the literature,” Nurse Education Today, vol. 32, no. 5, pp. 565–569, 2012.

L. Zarah, 7 reasons why research is important, 2018, https://owlcation.com/academia/Why-Research-is-Important-Within-and-Beyond-the-Academe.

M. Lai, P. Du, and L. Li, “Struggling to handle teaching and research: A study on academic work at select universities in the Chinese Mainland,” Teaching in Higher Education, vol. 19, no. 8, pp. 966–979, 2014.

P. B. Carr and G. M. Walton, “Cues of working together fuel intrinsic motivation,” Journal of Experimental Social Psychology, vol. 53, no. 14, pp. 169–184, 2014.

##submission.downloads##

已出版

2022-01-11

期

卷 9 编号 3 (2021): July 2021 Issue

栏目

Articles