Basic market research vs secondary market research
DOI:
https://doi.org/10.25255/2306.8043.2021.9.3.60.64Palavras-chave:
Market research, new business, entrepreneurs, customers, competitionResumo
Accurate market research is important for new businesses looking to understand the market environment of their market, their customers and their competitors. There are two important ways to obtain this valuable information: basic and secondary research, also known as field and desk research.
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Referências
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American Academy of Arts & Sciences, Public research universities: Why they matter, 2015, https://www.amacad.org/multimedia/pdfs/publications/researchpapersmonographs/publicresearchuniv_whytheymatter.pdf.
American Association of Colleges of Nursing (AACN), Nursing faculty shortage, 2017, https://www.aacnnursing.org/News-Information/Fact-Sheets/Nursing-Faculty-Shortage.
F. McDermid, K. Peters, D. Jackson, and J. Daly, “Factors contributing to the shortage of nurse faculty: A review of the literature,” Nurse Education Today, vol. 32, no. 5, pp. 565–569, 2012.
L. Zarah, 7 reasons why research is important, 2018, https://owlcation.com/academia/Why-Research-is-Important-Within-and-Beyond-the-Academe.
M. Lai, P. Du, and L. Li, “Struggling to handle teaching and research: A study on academic work at select universities in the Chinese Mainland,” Teaching in Higher Education, vol. 19, no. 8, pp. 966–979, 2014.
P. B. Carr and G. M. Walton, “Cues of working together fuel intrinsic motivation,” Journal of Experimental Social Psychology, vol. 53, no. 14, pp. 169–184, 2014.
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2022-01-11
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