Basic market research vs secondary market research
DOI:
https://doi.org/10.25255/2306.8043.2021.9.3.60.64Palabras clave:
Market research, new business, entrepreneurs, customers, competitionResumen
Accurate market research is important for new businesses looking to understand the market environment of their market, their customers and their competitors. There are two important ways to obtain this valuable information: basic and secondary research, also known as field and desk research.
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M. Lai, P. Du, and L. Li, “Struggling to handle teaching and research: A study on academic work at select universities in the Chinese Mainland,” Teaching in Higher Education, vol. 19, no. 8, pp. 966–979, 2014.
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2022-01-11
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