Factors Influencing Students Satisfaction and its Impact on their Loyalty for the University: Case Study at The University of Jordan-Aqaba Branch


  • Ra’ed Masa’deh, Prof. Dr. University of Jordan-Aqaba Branch, Jordan http://orcid.org/0000-0002-9070-3732
  • Maram Omar Alsmadi University of Jordan-Aqaba Branch, Jordan
  • Ahed Mostafa Ameen Alsmadi University of Jordan-Aqaba Branch, Jordan
  • Ala'a Ziad Zayyad University of Jordan-Aqaba Branch, Jordan
  • Mohannad Ahmed Almomoni A Graduate Student, Department of Business Management, School of Business, The University of Jordan, Aqaba Branch, Jordan




Students' satisfaction, Students' loyalty, University's' environment, The University of Jordan-Aqaba Branch


This study aimed to measure the impact of several antecedent factors on student’s satisfaction (i.e., academic aspects, non-academic aspects, program issues, reputation, access, quality of university facility, university location and social network services) and the mediator factor of students’ satisfactions' impact on student’s loyalty on the university of Jordan-Aqaba Brunch. Measurement tool was developed to examine the relationship between the study variables. The sample of 379 was used from the university of Jordan-Aqaba brunch students. Results indicated that academic aspects, non-academic aspects, reputation, university location and social network services impacted students' satisfaction directly. In the other hand, program issues, access and quality of university facility did not impact students' satisfaction. However, there was a positive impact of students' satisfaction on students' loyalty.


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How to Cite

Masa’deh, R., Alsmadi, M. O., Alsmadi, A. M. A., Zayyad, A. Z., & Almomoni, M. A. (2022). Factors Influencing Students Satisfaction and its Impact on their Loyalty for the University: Case Study at The University of Jordan-Aqaba Branch. Journal of Social Sciences (COES&Amp;RJ-JSS), 11(1), 1.18. https://doi.org/10.25255/jss.2022.