Strategies to enhance early childhood education institution selling point
DOI:
https://doi.org/10.25255/jss.2016.5.4.523.539Keywords:
Strategy, Selling point, Early Childhood EducationAbstract
This research was aimed at developing substantve theory about strategies to enhance the selling point of early chilhood education institution. This was conducted in three institutions in Malang, East Java, Indonesia. This research employed qualitatative approach with multisite study design. Data were collected by using interview, observation, and documentation. The analysis was done by using inductive analysis. Results of this research showed that these three institutions used a three-way strategies, which were (1) external strategy by creating identity with inovative and creative program, (2) internal strategy by developing quality services through educators character development, facilities fulfullment, educative media provision, and creation of conducive and pleasant learning environment, and (3) interactive strategy by developing mutual connection among schools, parents, an community, employing the use o connecting book, and easy payment.
Downloads
Download data is not yet available.
References
Alex. Service Marketing and Non Profit Marketing. http://www.udel.edu/ alex/chapt 24.html.
Diakses 25 Juni 2014. (2006)
Alma, B. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta. (2004)
Anwar, K. Manajemen Pemasaran Sekolah sebagai Salah Satu Kunci Keberhasilan Persaingan \
Sekolah. (online). Diakses 12 Juni 2015. (2008)
Arifin, I. Kepemimpinan HIMPAUDI: Studi Kasus di Kota Malang. Malang: Aditya Media \
Publishing. (2011)
Ary, D., Jacobs, L. C., & Razavieh, A. Introduction to Research in Education. Sixth Ed.
Belmont, CA: Wadsworth, Thomson Learning. (2002)
Asmawati, L. Pengelolaan Kegiatan Pengembangan Anak Usia Dini. Jakarta: Penerbit
Universitas Terbuka. (2008)
Babbie, E. The Basic of Social Research. Fourth Ed. Belmont, CA, USA: Thomson
Wadsworth. (2008)
Bennis, W. On Becoming a Leader. London: Hutchinson. (1989)
Bernard, C. I. The Function of The Executive. Cambridge, Mass: Harvard University Press.
(1988)
Bitner, M.J., R.P. Fisk., & S.W. Brown. Tracking the Evolution of the Services Marketing
Literature. Journal of Retailing. Vol.69, hlm.13-60. (1993)
Bogdan, R.C., & Biklen, S.K. Qualitative Research for Education: An Introduction to Theory and Methods. Boston: Allyn and Bacon. (1998)
Boardman, M. Changing times: Changing Challeges for Early Childhood Leaders. Australian
Journal of Early Childhood. Vol. 28. No.2. pp. 5-20. (2003)
Brock, A. Building a Model of Early Years Professionalism from Practitioners Perspectives. 27
Nopember 2013 published online by Journal of Early Childhood Research: SAGE Publications.
Brown, C., Lisa, A., & John, W. 2011. Introduction: Crossiy Boendaries and CollidingWorld:
The Polities of Prekindergarten Education. Journal Educational Policy. Vol. 25. No. 1. pp. 3-8
Caldwell, B.J., & Spinks, J.M. 1993. Leading the Self Managing School. London: The Falmer
Press.
Caldwell, B. Foreword, Early Childhood Professionals. Leading Today and Tomorrow. Sidney:
Maclennan and Petty Pty Ltd.(2003)
Cartwright, D., & Zander, A. Group Dynamics: Research ang Theory. Evanston: Row and
Peterson. (1953)
Cohen, L., & Manion, L. Research Methods in Education. Third Edition. London: Routledge. (1989)
Creswell, J. W. Research Design: Qualitative & Quantitative Approaches.
Thousand Oaks, CA: Sage Publications, Inc. (1994)
Creswell, J. W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.
Third Edition. Thousand Oaks, CA: Sage Publications, Inc. (2009)
Ebbeck, M., & Waniganayake, M. Early Childhood Professionals: Leading Today and
Tomorrow. Sidney: McLennan & Petty Pty Ltd. (2003)
Etzioni, A. A Cooperative Analysis of Complex Organizations. New York: Free Press. (1964)
Faisal, S. Penelitian Kualitatif: Dasar-dasar dan Aplikasinya. Malang: YA3. (1990)
Faisal, S. 2006. Analisa Data dalam Penelitian Kualitatif. Makalah disampaikan pada pelatihan
Penguatan Penelitian bagi Dosen Universitas Widyagama Malang. LPPM
UniversitasWidya Gama Malang. 3 Oktober 2006.
Fitzsimmons, Mona J.F Service Management: Operation, Strategy and Information Technologi.
Mc.Graw Hill. New York. (2001)
Foskett, N.H. Managing External Relations in Schools: A Practical Guide. London: Routledge
Falmer. (1992)
Fullan, M. The New Meaning of Educational Change. New York: Teachers College Press. (1991)
Geoghegan, N., Petriwskyj, A. Bower, L., & Geoghegan, D. Eliciting Dimensions of Educational
Leadership in Early Childhood Education. Australian Research in Early Childhood Education.
Vol.10. No.1. pp 12-23. (2003)
Glaser, B., & Strauss, A. 1980. The Discovery of Grounded Theory: Strategies for Qualitative
Research. New York: Aldine Publishing Company. (1980)
Gronroos, C. A Service Quality Model and Its Marketing Implications. European Journal of Marketing. Vol. 18. No. 4. pp. 36-44. (1984)
Harini, S. Mendidik Anak Sejak Dini. Yogyakarta: Kreasi Wacana. (2003)
Haryanto, R & Sylvia, R. 2012. Pengembangan Strategi Pemasaran dan Manajemen Humas
dalam Meningkatkan Peminat Layanan Pendidikan. Jurnal Ekonomi dan Bisnis Volume 11
Nomor 1, Juni 2012: 27-34
Hasan, M. Pendidikan Anak Usia Dini (PAUD). Diva Press. Yogyakarta. (2009)
Hoy, W.K., & Miskel, C.G. Educational Administration: Theory, Research, and Practice. Boston: McGraw-Hill.(2001)
Hunger, J. D., Thomas, I., & Wheelen. Essentials of Strategic Management. Boston:
Pearson.(2011)
Hunsaker, P.L.Training in Management Skill. Uppers Sadle River New Jersey: Prentice Hall. (2002)
Indradjaja, T., & Karno, B.P.. Bahan Seminar Pemasaran Sekolah. Semarang: Program Pasca
Sarjana Magister Manajemen Konsentrasi Manajemen Sekolah. (2007)
Irawan, H., & Juwandi. Kepuasan Pelayanan Jasa. Jakarta: Erlangga. (2004)
James, A., & Andrian, L.J. Studies in Childhood and Youth. England: Macmillan
Distribution. Ltd. (2012)
Janet, G., & Diane, W. Infant, Toddler, and Caregivers. London: Delmars Publishers. (2001)
Jasfar, F. Manajemen Jasa: Pendekatan Terpadu. Bogor: Ghalia Indonesia. (2009)
Jatmiko, R.. Manajemen Strategik. Malang: UMM Press. (2003)
Johnson, B., & Christensen, L. Educational Research: Quantitative, Qualitative, and Mixed
Approaches. Second Edition. Boston: Pearson. (2009)
Kazmi, S.H.H. Marketing Management. New Delhi: Bharathiar University. (2007)
Kemdikbud, 2013. Rencana Strategis Pendidikan (http://www. kemdikbud.go.org)
Kompas.com. 2013. Jumlah PAUD Terpadu Akan Dilipatgandakan. (http:/ kompas.com.
diakses tgl 9 Oktober 2013).
Kompas.com. 2015. Anis Baswedan Bakal Pimpin Organisasi Menteri Pendidikan Asia Tenggara.
(http//edukasi.kompas.com, diakses 13 November 2015).
Kotler, P. Manajemen Pemasaran Analisis, Perencanaan, dan Pengendalian Jilid 2. Terjemahan
Herujati Purwoko dan Jaka Wasana. Jakarta: Erlangga. (1992)
Kotler, P., & K.F.A.Fox. Strategic Marketing for Educational Institution: Englewood Cliffs. New
Jersey: Prentice Hall. (1995)
Kotler, P. Manajemen Pemasaran Jasa: Teori dan Praktek. Alih bahasa Hendra Teguh, Roni A.
Rusli. Jakarta: Prehallindo. (2006)
Kotter, J. 1989. What Leaders Really Do. Harvard Business Review. Vol 67. No 3, pp. 103-11.
Khoiriyah, M. 2008. Manajemen Strategis Peningkatan Mutu Pendidik: Studi multikasus pada
MAN Tlogo Blitar, SMAN I Blitar. Tesis tidak diterbitkan. Malang: PPS UIN.
Law, S., & Glover, D. Educational Leadership and Learning. Practice, Policy and Research. Open
University Press. Buckingham. (2000)
Lickona, T. Educating for Character: Mendidik untuk Membangun Karakter Diterjemahkan oleh
Juma Abdu Wamaungo. Bandung: Remaja Rosdakarya. (2013)
Lincoln, Y., & Guba, E.G. Naturalistic Inquiry. Beverly Hills: Sage Publications. (1985)
Lockhart, J.M. How to Market Your School: A Guide to Marketing, Public Relations, and
Communication for SchoolAdministrator. Iuniverse. Inc. (2005)
Looy, Bart Van, Roland Van Dierdonk, Paul Gemmel. Service Management: An Integrated Approach.
London: Financial Times Pitman Publishing. (1998)
Lupiyoadi, R., & Hamdani, A. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat. (2008)
Mantja, W. Etnografi: Desain Penelitian Kualitatif Pendidikan dan
Manajemen Pendidikan. Malang: Elang Mas. (2008)
Margaretha, Y. 2011. Analisis Pengaruh Bauran Jasa Terhadap Minat Beli pada Program Magister
Manajemen Universitas Kristen Maranatha. Jurnal Semantik. ISBN 979.26.0255.0
Marshall, C., & Rossman, G. Designing Qualitative Research. USA: SAGE Publications. (1989)
Mawson, W.B.. Children’s Issues Laws and Program: Collaborative Play in
Early Childhood Education. New York: Nova Science Publishers, Inc. (2010)
Melhuish, E., & Petrogiannis, K. Early Childhood Care and Education: International Perspektives.
USA: Routledge. (2006)
Mihaela, S. 2011. Program Pengembangan Organisasi di Lembaga Pendidikan Pra
Sekolah (An Organizational Development Program in The Preschool Educational Institution).
(online). (www.sciencedirect.com). Diakses 20 September 2013
Miles, M.B., & Huberman, A.M. Analisa Data Kualitatif. Terjemahan Tjetjep Rohendi
Rohidi. Jakarta: UI Press.(1992)
Moedzakir, M.D. 2010. Desain dan Model Penelitian Kualitatif : Biografi, Fenomenologi, Teori
Grounded, Etnografi, dan Studi Kasus. Saduran dari buku Qualitative Inquiry and Research
Design: Choosing Among Five Traditions, oleh Prof. John W. Creswell, copyright 1998,
diterbitkan oleh Sage Publications, Inc, Malang: Fakultas Ilmu Pendidikan Universitas Negeri
Malang
M.N. Nasution. Manajemen Mutu Terpadu. Jakarta: Ghalia Indonesia. (2000)
Moyles, J. The Role of Play in the Foundation Stage. Foundation Stage Conference. Cornwall
Educational Development Service. Newquay. Cornwall. (2003)
Mulyasa, L. Menjadi Guru Profesional: Menciptakan Pembelajaran Kreatif dan
Menyenangkan. Bandung: Remaja Rosdakarya. (2006)
Murden, T.. Principles of Strategic Management. USA: Asghate Oxford,Learner’s Pocket
Dictionary.2005.Newyork, Oxford University Press. (2007)
Neugebauer, R. 1985. Are you an Effective Leader?. Child Care Information Exchange. Vol. 46.
pp18-26
Nurhadi. 2005. Pentingnya Promosi dan Kualitas Layanan Terhadap Kelangsungan Hidup
Lembaga Penjual Jasa. Jurnal Ilmu Manajemen Volume 2 Nomor 1 Tahun 2005
Nutbrown, C. Key Concepts in Early Childhood Education and Care. London: SAGE
Publication Ttd. (2006)
Parasuraman, A. Valene, A. Zeithamli, Leonard, L. Berry. 1985. Journal of Marketing. A
Conceptual Model of Service Quality and Its Implication for Future Research.
Patton, M. Q. Qualitative Research and Evaluation Methodes. Third Edition.Thousand Oaks,
CA: Sage Publications, Inc. (2002)
Permendiknas RI Nomor 13 Tahun 2007 tentang Standar Kepala Sekolah. Jakarta
Permendikbud RI Nomor 137 Tahun 2014 tentang Standar Nasional Pendidikan Anak Usia Dini. Jakarta
Permendikbud RI Nomor 146 Tahun 2014 tentang Kurikulum 2013 Pendidikan Anak Usia Dini.Jakarta
Permendikbud RI Nomor 84 Tahun 2014 tentang Pendirian Satuan Pendidikan Anak Usia Dini. Jakarta
Peraturan Presiden Nomor 60 Tahun 2013 tentang Pengembangan Anak Usia Dini Holistik Integratif. Jakarta
Prayitno,I. Kepribadian Muslim: Panduan Bagi Da’I dan Murabbi. Jakarta: Tarbiatuna. (2003)
Rood, J. Kepemimpinan PAUD. Terjemahan Imron Arifin. Yogyakarta: Aditya Media. (2010)
Santrock, J.W. A Tropical Approuch to Life-Span Development Perkembangan Masa
Hidup. Boston, Mc. Graw Hill. (2002)
Santrock, J. W. Perkembangan Anak. Boston: Mc. Graw Hill. (2007)
Soetopo, H. Kepemimpinan Pendidikan. Malang: Fakultas Ilmu Pendidikan Universitas Negeri Malang. (2010)
Spradley, J. Participant Observation. New York: Rinehart & Winston. (1980)
Stake, R.E. Qualitative Research: Studying How Things Work. New York: The Guilford Press. (2010)
Stokes, D.. Relationship Marketing in Primary Schools. Proceedings of the Market in Education Policy, Process and Practice. Symposium: University of Southampton. (1996)
Suharsimi, A.. Prosedur Penelitian. Jakarta: Rineka Cipta. (1993)
Sugiyono. Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Bandung: Alfabeta. (2010)
Sujiono, Yuliani, N.. Konsep Dasar Pendidikan Anak Usia Dini. Jakarta: PT Indeks. (2009)
Tadepalli, R., & T. Hayes. The Ten Do’s and Don’ts of Marketing Strategy. Baltimore:
American Marketing Association Symposium on Marketing Higher Education. (2000)
Tjiptono, F., & Anastasia D., Total Quality Management. Yogyakarta: Andi Offset. (2003)
Undang-undang Republik Indonesia Nomor 20 Tahun 2003 tentang Sistem Pendidikan
Nasional. Jakarta
UNESCO. 2005. Policy Review Report: Early Childhood Care and Education in Indonesia.
Early Childhood and Family Policy Series, No. 10.
Wijaya, D. Pemasaran Jasa Pendidikan: Mengapa Sekolah Memerlukan
Marketing?. Jakarta: Salemba Empat. (2012)
Yin, R.K. Qualitative Research From Start to Finish. New York: The Guilford Press. (2011)
Zeithaml, V.A., M.J. Bitner. Service Marketing. New Jersey:McGraw-Hill. (2003)
Zembata, R. 2010. The Relationship Between the Effectiveness of Presschools and Leadership
Styles of School Managers. Artikel diterbitkan oleh Procedia Social and Behavioral Science.
ISSN 1877-0428. Vol. 15. pp. 998-1002
Diakses 25 Juni 2014. (2006)
Alma, B. Manajemen Pemasaran dan Pemasaran Jasa. Bandung: Alfabeta. (2004)
Anwar, K. Manajemen Pemasaran Sekolah sebagai Salah Satu Kunci Keberhasilan Persaingan \
Sekolah. (online). Diakses 12 Juni 2015. (2008)
Arifin, I. Kepemimpinan HIMPAUDI: Studi Kasus di Kota Malang. Malang: Aditya Media \
Publishing. (2011)
Ary, D., Jacobs, L. C., & Razavieh, A. Introduction to Research in Education. Sixth Ed.
Belmont, CA: Wadsworth, Thomson Learning. (2002)
Asmawati, L. Pengelolaan Kegiatan Pengembangan Anak Usia Dini. Jakarta: Penerbit
Universitas Terbuka. (2008)
Babbie, E. The Basic of Social Research. Fourth Ed. Belmont, CA, USA: Thomson
Wadsworth. (2008)
Bennis, W. On Becoming a Leader. London: Hutchinson. (1989)
Bernard, C. I. The Function of The Executive. Cambridge, Mass: Harvard University Press.
(1988)
Bitner, M.J., R.P. Fisk., & S.W. Brown. Tracking the Evolution of the Services Marketing
Literature. Journal of Retailing. Vol.69, hlm.13-60. (1993)
Bogdan, R.C., & Biklen, S.K. Qualitative Research for Education: An Introduction to Theory and Methods. Boston: Allyn and Bacon. (1998)
Boardman, M. Changing times: Changing Challeges for Early Childhood Leaders. Australian
Journal of Early Childhood. Vol. 28. No.2. pp. 5-20. (2003)
Brock, A. Building a Model of Early Years Professionalism from Practitioners Perspectives. 27
Nopember 2013 published online by Journal of Early Childhood Research: SAGE Publications.
Brown, C., Lisa, A., & John, W. 2011. Introduction: Crossiy Boendaries and CollidingWorld:
The Polities of Prekindergarten Education. Journal Educational Policy. Vol. 25. No. 1. pp. 3-8
Caldwell, B.J., & Spinks, J.M. 1993. Leading the Self Managing School. London: The Falmer
Press.
Caldwell, B. Foreword, Early Childhood Professionals. Leading Today and Tomorrow. Sidney:
Maclennan and Petty Pty Ltd.(2003)
Cartwright, D., & Zander, A. Group Dynamics: Research ang Theory. Evanston: Row and
Peterson. (1953)
Cohen, L., & Manion, L. Research Methods in Education. Third Edition. London: Routledge. (1989)
Creswell, J. W. Research Design: Qualitative & Quantitative Approaches.
Thousand Oaks, CA: Sage Publications, Inc. (1994)
Creswell, J. W. Research Design: Qualitative, Quantitative, and Mixed Methods Approaches.
Third Edition. Thousand Oaks, CA: Sage Publications, Inc. (2009)
Ebbeck, M., & Waniganayake, M. Early Childhood Professionals: Leading Today and
Tomorrow. Sidney: McLennan & Petty Pty Ltd. (2003)
Etzioni, A. A Cooperative Analysis of Complex Organizations. New York: Free Press. (1964)
Faisal, S. Penelitian Kualitatif: Dasar-dasar dan Aplikasinya. Malang: YA3. (1990)
Faisal, S. 2006. Analisa Data dalam Penelitian Kualitatif. Makalah disampaikan pada pelatihan
Penguatan Penelitian bagi Dosen Universitas Widyagama Malang. LPPM
UniversitasWidya Gama Malang. 3 Oktober 2006.
Fitzsimmons, Mona J.F Service Management: Operation, Strategy and Information Technologi.
Mc.Graw Hill. New York. (2001)
Foskett, N.H. Managing External Relations in Schools: A Practical Guide. London: Routledge
Falmer. (1992)
Fullan, M. The New Meaning of Educational Change. New York: Teachers College Press. (1991)
Geoghegan, N., Petriwskyj, A. Bower, L., & Geoghegan, D. Eliciting Dimensions of Educational
Leadership in Early Childhood Education. Australian Research in Early Childhood Education.
Vol.10. No.1. pp 12-23. (2003)
Glaser, B., & Strauss, A. 1980. The Discovery of Grounded Theory: Strategies for Qualitative
Research. New York: Aldine Publishing Company. (1980)
Gronroos, C. A Service Quality Model and Its Marketing Implications. European Journal of Marketing. Vol. 18. No. 4. pp. 36-44. (1984)
Harini, S. Mendidik Anak Sejak Dini. Yogyakarta: Kreasi Wacana. (2003)
Haryanto, R & Sylvia, R. 2012. Pengembangan Strategi Pemasaran dan Manajemen Humas
dalam Meningkatkan Peminat Layanan Pendidikan. Jurnal Ekonomi dan Bisnis Volume 11
Nomor 1, Juni 2012: 27-34
Hasan, M. Pendidikan Anak Usia Dini (PAUD). Diva Press. Yogyakarta. (2009)
Hoy, W.K., & Miskel, C.G. Educational Administration: Theory, Research, and Practice. Boston: McGraw-Hill.(2001)
Hunger, J. D., Thomas, I., & Wheelen. Essentials of Strategic Management. Boston:
Pearson.(2011)
Hunsaker, P.L.Training in Management Skill. Uppers Sadle River New Jersey: Prentice Hall. (2002)
Indradjaja, T., & Karno, B.P.. Bahan Seminar Pemasaran Sekolah. Semarang: Program Pasca
Sarjana Magister Manajemen Konsentrasi Manajemen Sekolah. (2007)
Irawan, H., & Juwandi. Kepuasan Pelayanan Jasa. Jakarta: Erlangga. (2004)
James, A., & Andrian, L.J. Studies in Childhood and Youth. England: Macmillan
Distribution. Ltd. (2012)
Janet, G., & Diane, W. Infant, Toddler, and Caregivers. London: Delmars Publishers. (2001)
Jasfar, F. Manajemen Jasa: Pendekatan Terpadu. Bogor: Ghalia Indonesia. (2009)
Jatmiko, R.. Manajemen Strategik. Malang: UMM Press. (2003)
Johnson, B., & Christensen, L. Educational Research: Quantitative, Qualitative, and Mixed
Approaches. Second Edition. Boston: Pearson. (2009)
Kazmi, S.H.H. Marketing Management. New Delhi: Bharathiar University. (2007)
Kemdikbud, 2013. Rencana Strategis Pendidikan (http://www. kemdikbud.go.org)
Kompas.com. 2013. Jumlah PAUD Terpadu Akan Dilipatgandakan. (http:/ kompas.com.
diakses tgl 9 Oktober 2013).
Kompas.com. 2015. Anis Baswedan Bakal Pimpin Organisasi Menteri Pendidikan Asia Tenggara.
(http//edukasi.kompas.com, diakses 13 November 2015).
Kotler, P. Manajemen Pemasaran Analisis, Perencanaan, dan Pengendalian Jilid 2. Terjemahan
Herujati Purwoko dan Jaka Wasana. Jakarta: Erlangga. (1992)
Kotler, P., & K.F.A.Fox. Strategic Marketing for Educational Institution: Englewood Cliffs. New
Jersey: Prentice Hall. (1995)
Kotler, P. Manajemen Pemasaran Jasa: Teori dan Praktek. Alih bahasa Hendra Teguh, Roni A.
Rusli. Jakarta: Prehallindo. (2006)
Kotter, J. 1989. What Leaders Really Do. Harvard Business Review. Vol 67. No 3, pp. 103-11.
Khoiriyah, M. 2008. Manajemen Strategis Peningkatan Mutu Pendidik: Studi multikasus pada
MAN Tlogo Blitar, SMAN I Blitar. Tesis tidak diterbitkan. Malang: PPS UIN.
Law, S., & Glover, D. Educational Leadership and Learning. Practice, Policy and Research. Open
University Press. Buckingham. (2000)
Lickona, T. Educating for Character: Mendidik untuk Membangun Karakter Diterjemahkan oleh
Juma Abdu Wamaungo. Bandung: Remaja Rosdakarya. (2013)
Lincoln, Y., & Guba, E.G. Naturalistic Inquiry. Beverly Hills: Sage Publications. (1985)
Lockhart, J.M. How to Market Your School: A Guide to Marketing, Public Relations, and
Communication for SchoolAdministrator. Iuniverse. Inc. (2005)
Looy, Bart Van, Roland Van Dierdonk, Paul Gemmel. Service Management: An Integrated Approach.
London: Financial Times Pitman Publishing. (1998)
Lupiyoadi, R., & Hamdani, A. Manajemen Pemasaran Jasa. Jakarta: Salemba Empat. (2008)
Mantja, W. Etnografi: Desain Penelitian Kualitatif Pendidikan dan
Manajemen Pendidikan. Malang: Elang Mas. (2008)
Margaretha, Y. 2011. Analisis Pengaruh Bauran Jasa Terhadap Minat Beli pada Program Magister
Manajemen Universitas Kristen Maranatha. Jurnal Semantik. ISBN 979.26.0255.0
Marshall, C., & Rossman, G. Designing Qualitative Research. USA: SAGE Publications. (1989)
Mawson, W.B.. Children’s Issues Laws and Program: Collaborative Play in
Early Childhood Education. New York: Nova Science Publishers, Inc. (2010)
Melhuish, E., & Petrogiannis, K. Early Childhood Care and Education: International Perspektives.
USA: Routledge. (2006)
Mihaela, S. 2011. Program Pengembangan Organisasi di Lembaga Pendidikan Pra
Sekolah (An Organizational Development Program in The Preschool Educational Institution).
(online). (www.sciencedirect.com). Diakses 20 September 2013
Miles, M.B., & Huberman, A.M. Analisa Data Kualitatif. Terjemahan Tjetjep Rohendi
Rohidi. Jakarta: UI Press.(1992)
Moedzakir, M.D. 2010. Desain dan Model Penelitian Kualitatif : Biografi, Fenomenologi, Teori
Grounded, Etnografi, dan Studi Kasus. Saduran dari buku Qualitative Inquiry and Research
Design: Choosing Among Five Traditions, oleh Prof. John W. Creswell, copyright 1998,
diterbitkan oleh Sage Publications, Inc, Malang: Fakultas Ilmu Pendidikan Universitas Negeri
Malang
M.N. Nasution. Manajemen Mutu Terpadu. Jakarta: Ghalia Indonesia. (2000)
Moyles, J. The Role of Play in the Foundation Stage. Foundation Stage Conference. Cornwall
Educational Development Service. Newquay. Cornwall. (2003)
Mulyasa, L. Menjadi Guru Profesional: Menciptakan Pembelajaran Kreatif dan
Menyenangkan. Bandung: Remaja Rosdakarya. (2006)
Murden, T.. Principles of Strategic Management. USA: Asghate Oxford,Learner’s Pocket
Dictionary.2005.Newyork, Oxford University Press. (2007)
Neugebauer, R. 1985. Are you an Effective Leader?. Child Care Information Exchange. Vol. 46.
pp18-26
Nurhadi. 2005. Pentingnya Promosi dan Kualitas Layanan Terhadap Kelangsungan Hidup
Lembaga Penjual Jasa. Jurnal Ilmu Manajemen Volume 2 Nomor 1 Tahun 2005
Nutbrown, C. Key Concepts in Early Childhood Education and Care. London: SAGE
Publication Ttd. (2006)
Parasuraman, A. Valene, A. Zeithamli, Leonard, L. Berry. 1985. Journal of Marketing. A
Conceptual Model of Service Quality and Its Implication for Future Research.
Patton, M. Q. Qualitative Research and Evaluation Methodes. Third Edition.Thousand Oaks,
CA: Sage Publications, Inc. (2002)
Permendiknas RI Nomor 13 Tahun 2007 tentang Standar Kepala Sekolah. Jakarta
Permendikbud RI Nomor 137 Tahun 2014 tentang Standar Nasional Pendidikan Anak Usia Dini. Jakarta
Permendikbud RI Nomor 146 Tahun 2014 tentang Kurikulum 2013 Pendidikan Anak Usia Dini.Jakarta
Permendikbud RI Nomor 84 Tahun 2014 tentang Pendirian Satuan Pendidikan Anak Usia Dini. Jakarta
Peraturan Presiden Nomor 60 Tahun 2013 tentang Pengembangan Anak Usia Dini Holistik Integratif. Jakarta
Prayitno,I. Kepribadian Muslim: Panduan Bagi Da’I dan Murabbi. Jakarta: Tarbiatuna. (2003)
Rood, J. Kepemimpinan PAUD. Terjemahan Imron Arifin. Yogyakarta: Aditya Media. (2010)
Santrock, J.W. A Tropical Approuch to Life-Span Development Perkembangan Masa
Hidup. Boston, Mc. Graw Hill. (2002)
Santrock, J. W. Perkembangan Anak. Boston: Mc. Graw Hill. (2007)
Soetopo, H. Kepemimpinan Pendidikan. Malang: Fakultas Ilmu Pendidikan Universitas Negeri Malang. (2010)
Spradley, J. Participant Observation. New York: Rinehart & Winston. (1980)
Stake, R.E. Qualitative Research: Studying How Things Work. New York: The Guilford Press. (2010)
Stokes, D.. Relationship Marketing in Primary Schools. Proceedings of the Market in Education Policy, Process and Practice. Symposium: University of Southampton. (1996)
Suharsimi, A.. Prosedur Penelitian. Jakarta: Rineka Cipta. (1993)
Sugiyono. Metode Penelitian Kuantitatif dan Kualitatif dan R&D. Bandung: Alfabeta. (2010)
Sujiono, Yuliani, N.. Konsep Dasar Pendidikan Anak Usia Dini. Jakarta: PT Indeks. (2009)
Tadepalli, R., & T. Hayes. The Ten Do’s and Don’ts of Marketing Strategy. Baltimore:
American Marketing Association Symposium on Marketing Higher Education. (2000)
Tjiptono, F., & Anastasia D., Total Quality Management. Yogyakarta: Andi Offset. (2003)
Undang-undang Republik Indonesia Nomor 20 Tahun 2003 tentang Sistem Pendidikan
Nasional. Jakarta
UNESCO. 2005. Policy Review Report: Early Childhood Care and Education in Indonesia.
Early Childhood and Family Policy Series, No. 10.
Wijaya, D. Pemasaran Jasa Pendidikan: Mengapa Sekolah Memerlukan
Marketing?. Jakarta: Salemba Empat. (2012)
Yin, R.K. Qualitative Research From Start to Finish. New York: The Guilford Press. (2011)
Zeithaml, V.A., M.J. Bitner. Service Marketing. New Jersey:McGraw-Hill. (2003)
Zembata, R. 2010. The Relationship Between the Effectiveness of Presschools and Leadership
Styles of School Managers. Artikel diterbitkan oleh Procedia Social and Behavioral Science.
ISSN 1877-0428. Vol. 15. pp. 998-1002
Downloads
Published
2016-10-01
How to Cite
Wahyuni, S. (2016). Strategies to enhance early childhood education institution selling point. Journal of Social Sciences (COES&Amp;RJ-JSS), 5(4), 523–539. https://doi.org/10.25255/jss.2016.5.4.523.539
Issue
Section
Articles
a Creative Commons Attribution 4.0 International License.
