Predictors of Facebook addiction among youth: A structural equation modeling (SEM)
Keywords:Facebook addiction, Motives, Uses and Gratifications Theory, Youth, SEM
With the popularity of Facebook, more and more youth extensively adopt Facebook for different motives. They are spending a plenty of time daily on surfing the site, which may be an indication of addiction. The current study investigates the predictors of Facebook addiction among youth from the uses and Gratifications theory perspective. Using online survey, the data was obtained from 309 youth from a Sub-Saharan African country. Data was analyzed using AMOS version 18 and SPSS version 17. The results of the structural equation modeling suggested that social interaction (β= .21, p<.001) and entertainment motives (β=.42, p<.001) had statistically positive and significant effects on Facebook addiction among youth, yielding 30% of variance. Limitations and future research scope are further elaborated.
Andreassen, C. S., Torsheim, T., Brunborg, G.S., & Pallesen, S. (2012). Development of Facebook addiction scale. Psychological reports, 110 (2), 501-5017. DOI 10.2466/02.09.18.PR0.110.2.501-517
Cam, E., & Isbulan, O. (2012). A new addiction for teacher candidates: social networks. The Turkish Online Journal of Educational Technology, 11 (3), 14-19. Accessed April 3, 2013 from http://files.eric.ed.gov/fulltext/EJ989195.pdf
Dhaha, I.S.Y & Igale, A. B. (2013). Facebook usage among Somali youth: A test of uses and gratifications. International Journal of humanities and Social Sciences, 3(3), 299-313.
Ebersole, S. (2000). Uses and gratifications of the web among students. Journal of Computer-Mediated Communication, 6 (1). DOI: 10.1111/j.1083-6101.2000.tb00111.x.
Facebook. (2013). Key facts. Accessed April 20, 2013 from http://newsroom.fb.com/Key-Facts
Foregger, S.K. (2008). Uses and gratifications of facebook.Com. PhD dissertation. Michigan State University. Accessed December 20, 2012 from ProQuest dissertations and theses database.
Griffiths, M. (2012). Facebook addiction: Concerns, criticism, and recommendations. Psychological Reports, 110(2), 518-520.
Hair, J.F., Black, W.C., Babin, B.J., & Anderson, R. E. (2010). Multivariate data analysis. Pearson Prentice Hall.
Hew, K.F. & Cheung, W.S. (2012). Use of Facebook: a case study of Singapore students’ experience. Asia Pacific Journal of Education, 32 (2): 181-196. Doi.org/10.1080/02188791.2012.685560.
Hunt, D., Aktin, D., & Krishnan, A. (2012). The influence of Computer-Mediated Communication apprehension on motives for Facebook use. Journal of Broadcasting & Electronic Media, 56(2), 187-202. DOI: 10.1080/08838151.2012.678717
Katz, E., (1959). Mass communication research and the study of popular culture: An editorial note on a possible future for this journal. Studies in Public Communication, 2, 1-6. Accessed September 2, 2012, from http://repository.upenn.edu/asc papers/165
Katz, E., Blumler, J.G., & Gurevitch, M. (1974). Uses and gratifications research. Public Opinion Quarterly, 37(4), 509-524. ). Accessed September 2, 2012, from http://links.jstor.org/sici?sici=0033362X%28197324%2F197424%2937%3A4%3C509%3AUAGR%3E2.0.CO%3B2-7
Katz, E., Gurevitch, M. and Haas, H. (1973). On the use of mass media for important things. American Sociological Review, 38, 164-181. . Accessed September 2, 2012 from http://repository.upenn.edu/cgi/viewcontent.cgi?article=1275&context=asc_papers&sei
Kaye, B.K. (1998). Uses and gratifications of the world Wide Web: From couch potato to web potato. New Jersey Journal of communication, 6(1), 21-40. Doi:10.1080/15456879809367333.
Kim, J., & Haridakis, P.M. (2009). The role of internet user characteristics and motives in explaining three dimensions of internet addiction. Journal of Computer-Mediated Communication, 14(4), 988- 1015.
Kuss, D., & Griffiths, M. D. (2011). Addiction to social networks on the internet: A literature review of empirical research. International Journal of Environmental and Public Health, 8, 3528-3552.
Kuss, D., & Griffiths, M. D. (2011). Excessive online social networking: Can adolescents became addicted to Facebook?. Education & Health, 29(4), 68-71. DOI: 10.1111/j.1083-6101.2009.01478.x
Papacharissi, Z. & Mendelson, A.L. (2007). An exploratory study of reality appeal: Uses and gratifications of reality TV shows. Journal of Broadcasting and Electronic Media, 5(2), 355-370. Doi: 10.1080/08838150701307152.
Roy, S. K. (2007). Internet uses and gratifications structure. The Icfaian Journal Of Management Research, 6(12). Accessed October 3, 2012 from http://legacy.bentley.edu/csbigs/documents/roy.pdf
Rouis, S., Limayen, M., & Salehi-Sangari, E. (2011). Impact of Facebook usage on students’ academic achievement: Roles of self-regulation and trust. Electronic journal of Research in Educational Psychology, 9(3), 961-994 accessed April 20, 2013 from http://www.investigacion-psicopedagogica.com/revista/articulos/25/english/Art_25_620.pdf
Ruggerio, T. E. (2000). Uses and gratifications theory in the 21st century. Mass Communication & Society, 3(1), 3-37. Accessed October 3, 2012 from https://umdrive.memphis.edu/cbrown14/public/Mass%20Comm%20Theory/Week%207%20Uses%20and%20Gratifications/Ruggiero.pdf
Shahnaz, L. (2011). Profiling Facebook users among KIRKHS students and their motives for using Facebook . A master thesis, International Islamic University Malaysia, Kuala Lumpur, Malaysia.
Sheldon, P. (2008). The relationship between unwillingness-to-communicate and students’ Facebook use. Journal of Media Psychology, 20(2), 67-75. DOI 10.1027/1864-1188.8.131.52
Sherman, E. (2011). Facebook addiction: Factors influencing an individual’s addiction. Thesis programme, University of Massachusetts Boston.
Smock, A.D., Ellison, N.B., Lampe, C. & Wohn, D.Y. (2011). Facebook as a toolkit: A uses and gratification approach to unbundling feature use. Computers in Human Behavior, 27: 2322-2329. Doi:10.1016/j.chb.2011.07.011
Socailbakers, 2012. Somalia Facebook statistics. Accessed April 20, 2013 from http://www.socialbakers.com/facebook-statistics/somalia
Sofiah, S.Z., Omar, S.Z., Bolong, J., & Osman, M.N. (2011). Facebook addiction among female university students. Revista De adminstratie Si Politici Sociale (The public Adminstration and Social Policies Revies), 2(7), 95-109. . Accessed September 2, 2012 from http://www.uvvg.ro/revad/files/nr7/10.%20sharifah.pdf
Take, R. (2011). A comparison of Facebook addiction between social and Hard sciences’ students. Master thesis, Eastern Mediterranean University, Gazimağusa, North Cyprus. Accessed October 3, 2012 from http://thesis.emu.edu.tr/tezler/085133_m_80_f.pdf
Wilson, K., Fornaiser, S., & White, K.M. (2010). Psychological predictors of young adults’ use of social networking sites. CyberPsychology, Behavior, and social networking, 13(2), 173-177. Accessed October 3, 2012 from http://eprints.qut.edu.au/31794/3/31794.pdf.