Gamama, Y., & IMAM, Y. B. (2013). Social Marketing: Gender influence on adoption of HIV/AIDS Preventive measures in Maiduguri Metropolis. Journal of Social Sciences (COES&Amp;RJ-JSS), 2(4), 215–223. Retrieved from https://centreofexcellence.net/index.php/JSS/article/view/jss.2013.2.4.215.223