Journal of Social Sciences

Journal of Social Sciences
(COES&RJ-JSS)

ISSN (E): 2305-9249
ISSN (P): 2305-9494

Volume 2, No.4, Oct. 2013 Issue

PREDICTORS OF FACEBOOK ADDICTION AMONG YOUTH:
A STRUCTURAL EQUATION MODELING (SEM)
ISMAIL SHEIKH YUSUF DHAHA
pp 186-195

Abstract

With the popularity of Facebook, more and more youth extensively adopt Facebook for different motives. They are spending a plenty of time daily on surfing the site, which may be an indication of addiction. The current study investigates the predictors of Facebook addiction among youth from the uses and Gratifications theory perspective. Using online survey, the data was obtained from 309 youth from a Sub-Saharan African country. Data was analyzed using AMOS version 18 and SPSS version 17. The results of the structural equation modeling suggested that social interaction (ß= .21, p<.001) and entertainment motives (ß=.42, p<.001) had statistically positive and significant effects on Facebook addiction among youth, yielding 30% of variance. Limitations and future research scope are further elaborated.

Keywords:
 Facebook addiction, Motives, Uses and Gratifications Theory, SEM, Youth.

Citation:
Predictors of Facebook addiction among youth: A structural equation modelling (SEM), Ismail Shaikh Yusuf Dhaha, (2013), Journal of Social Sciences (COES&RJ-JSS), Vol.2, No.4, pp:186-195.

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Journal of Social Sciences (COES&RJ-JSS) Volume 2, No. 4, Oct 2013 ISSN (E): 2305-9249 ISSN (P): 2305-9494
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