Volume 4, No.2, April 2016 Issue

The Effect of Marketing Information System Quality on the Marketing - Related Decision: Applied Study in Jordan
pp: 93-109

Abstract

This study aimed at investigating the effect of marketing information system quality on the marketing - related decisions in the limited liability companies. The results showed that the hypotheses related to the effect of the quality of marketing information system on both user satisfaction and actual use of the system can be accepted. In addition, the results showed that user satisfaction had a positive effect on the actual use of the system. On the other hand, the mediator user satisfaction variable had no statistical effect on the relation between the quality of the system and the actual use of the system. Finally, recommendations and limitations were presented.

Keywords:Marketing information system, user satisfaction, Actual use
Citation:Almajali, Dmaithan Abdrlkarim (2016); The Effect of Marketing Information System Quality on the Marketing - Related Decision: Applied Study in Jordan; Journal of Business & Management (COES&RJ-JBM) Vol.4, No.2, pp.93-109.

Content page
Journal main page

Online Coupon

This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business & Management (COES&RJ-JBM) Volume 4, No. 2, April 2016 ISSN (E): 2306-7179 ISSN (P): 2306-8043
Copyright © Centre of Excellence for Scientific & Research Journalism, COES&RJ LLC.
To make sure that you can receive messages from us, please add the 'centreofexcellence.net' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.