Volume 4, No.1, January 2016 Issue

The administered public recreation marketing concept
pp: 47-59

Abstract

The article focuses on four major assumptions that underlie the alternative conceptualization of public recreation marketing. It explains (1) the redistribution system within recreation resources are allocated; (2) the organizational structure of recreation agencies; (3) the ways in which public recreation agencies interact with local governments and citizens; and (4) the code of ethics and its influence on the behavior of recreation professionals. Finally, the article attempts to integrate these assumptions into an alternative definition of public recreation marketing that is termed "administered marketing."

Keywords:administered marketing, redistribution, code of ethics
Citation:Novatorov , Edouard V. (2016; The administered public recreation marketing concept; Journal of Business & Management (COES&RJ-JBM) Vol.4, No.1, pp.47-59.

Content page
Journal main page

Online Coupon

This work is licensed under a Creative Commons Attribution 4.0 International License.
Journal of Business & Management (COES&RJ-JBM) Volume 4, No. 1, January 2016 ISSN (E): 2306-7179 ISSN (P): 2306-8043
Copyright © Centre of Excellence for Scientific & Research Journalism, COES&RJ LLC.
To make sure that you can receive messages from us, please add the 'centreofexcellence.net' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.