Journal of Business & Management

Journal of Business & Managemnet
(COES&RJ-JBM)

ISSN (E): 2306-7179
ISSN (P): 2306-8043

Volume 1, No.1, Janaury 2013 Issue

AN ANALYSIS OF ETHNOCENTRISM IN A GLOBALIZED
BUSINESS ENVIRONMENT
pp 20-27

Melvin C. Washington,
Howard University

Abstract

Twenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace.

Key Words : Ethnocentrism; Globalization; Intercultural Business Communication.
JEL Code: F23, M14, Z1
Article Type: Research Article

Content Page:

Journal of Business & Management (COES&RJ-JBM) Volume 1, No. 1, January 2013 ISSN (E): 2306-7179 ISSN (P): 2306-8043
Copyright © Centre of Excellence for Scientific & Research Journalism
To make sure that you can receive messages from us, please add the 'centreofexcellence.net' domain to your e-mail 'safe list'. If you do not receive e-mail in your 'inbox', check your 'bulk mail' or 'junk mail' folders.