ISSN (E): 2306-7179
ISSN (P): 2306-8043
Twenty-first century organizations, rather small, medium, or large are increasingly finding themselves competing in global rather than local markets. This paper explores the current literature on the increasing global influence of ethnocentrism and its affect on international business communication. It also provides a model for overcoming ethnocentrism in a multicultural business environment. The goal of the paper is to provide practitioners with a realistic approach for overcoming ethnocentrism in a multicultural workplace.
Key Words : Ethnocentrism; Globalization; Intercultural Business Communication.
JEL Code: F23, M14, Z1
Article Type: Research Article
Journal of Business & Management (COES&RJ-JBM)
Volume 1, No. 1, January 2013 ISSN (E): 2306-7179 ISSN (P): 2306-8043
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